https://www.planithaus.com/home daily 1.0 2022-09-08 https://www.planithaus.com/strategy daily 0.75 2021-02-25 https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1614120230526-CNMB16AY9823QWYUD0NA/image-asset.jpeg Strategy - The Hybrid Business The pandemic is widely considered to have accelerated the “digitalization” of the economy. This trend has now well passed the “tipping point” where there is no going back. This digitized state is reflected in the fact that the top digital stocks in the S&P 500 have collectively more than doubled since the pandemic began while stocks of companies with limited digital impact have eked out only small gains. The AFATMAN[1] group of stocks alone has soared in value from $4Tn to almost $8Tn in the last twelve months. The main impact of the digitalization phase of industry transformation is the formation of new value propositions and business models that frequently leverage capabilities built in the Internet of Things (IoT). It is not the end of the digital road, however. The next step is digital transformation, where digital technology transforms everything: value propositions, operating costs, the economics of the business, the organization itself. The best way to thrive in this rapidly changing landscape is to embrace and leverage digital divide. Since successful digital-first companies tend to tackle the single most important impediment to commerce – friction! – they are well positioned to continue to gain share against their more “analog” competitors, who have a harder time reducing the number of process steps and delays and adapting their offerings to markets which are digitally enabled. Such frictional elements detract from the customer experience by increasing transactional complexities, mismatches with needs, or other inconveniences. So what are companies whose value proposition depends on the analog world of real assets and real people to do? [1] Alphabet, Facebook, Apple, Tesla, Microsoft, Amazon, Netflix. https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611158127071-356YK73T8PA13R174V1Y/image-asset.jpeg Strategy Hybridization The answer is hybridization of everything: space, value propositions, customer engagement, product development, operations, logistics. etc. The way to do this is to identify and eliminate through digital capabilities as many sources of friction in purchasing and using a product or service. Such a program touches every part of the business. Reducing business friction involves taking an experience approach into all customer interactions: experiences that reduce friction in all aspects and touchpoints. Reducing friction increases perceived value, drives meaningful differentiation and loyalty, leading to real revenue gains along with lower costs. In this way you can repurpose and recharge not just real assets but the whole business. https://www.planithaus.com/our-services daily 0.75 2021-02-25 https://www.planithaus.com/why-us daily 0.75 2021-02-23 https://www.planithaus.com/about-us daily 0.75 2021-02-23 https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611079870885-C74ZKTUF9WPFXXQQG1M4/Headshot_EllenDempsey-Hines.jpg About Us - Ellen Dempsey-Hines | Co-Founder Expertise & experience in operations & project management in digital media & advertising Started at Gr8 digital agency, helped grow staff by 10x to 100+ & $10m+ in creative services in 12 years as lead PM & COO Head of company culture when Gr8 named five years in a row as one of top 10 companies to work for in the Mid-Atlantic by Washingtonian Magazine Most recently worked with a CA-based digital experience company to rationalize the project management process & help hire key missing executive players Led engineering and operations team in development of $10m pipeline in first quarter of 2020 https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611688339321-NU3MZH38JOCGJX6T07KY/IMG_0258.jpg About Us - Geoff Mott | Co-Founder Seasoned executive in the strategy, marketing & financial areas of tech industry Started career with the Boston Consulting Group in London, working in a variety of industries including Computing, Media Started and led a high-tech consulting firm, merged it with leading west coast consultancy, providing strategy solutions for VC portfolio firms as well as major tech players in new product/market initiatives Ran digital music company reducing operating and sales costs, made the operation profitable and negotiated $72.5m financing package Spent six years as a Managing Director of a venture and private equity fund, leading and supporting new deals throughout North America while managing Canadian operations Most recently was CSO / CFO for a CA-based digital experience company where he oversaw revamp of the accounting systems, cut the burn rate, negotiated major client agreements, and led process to create robust project quality and profitability standards https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611346761216-PE9FB93LTOMO8ZQSIOQT/IMG_4679.jpg About Us - Nora Nugget | Sleeping Partner In the classic words of Godley and Creme, “She’s the power behind the throne.” Nora’s story is an epic tale of rags to riches, as she started out in life as one of the many silent victims of the puppy mill industry. All she needed was that first helping hand to get out of her bad situation and she has seized every opportunity with all four paws and run with it since. Nora started with us as the Planit-Haus Intern, and proved herself to be a quick learner and team player who was enthusiastic for any task, no matter how menial. She quickly rose through the ranks to her current position of Sleeping Partner, (it would be a misnomer to call her “Silent”!) These days Nora is resting on her laurels and supervising the team to ensure all work is done with an appropriate amount of dynamo enthusiasm. If you hear a gentle snoring in the background on a conference call, it is our Sleeping Partner’s seal of approval… https://www.planithaus.com/contact-us daily 0.75 2021-02-23 https://www.planithaus.com/our-partners daily 0.75 2021-02-23 https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611270182516-E722EWE00WE7J56H54M7/kub.png Our Partners https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611354910949-M5L82648P4ZR5ZEYNPH0/TCG+logo.png Our Partners https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611264714579-3V589AR49ISJ8WBB40OJ/frank.png Our Partners https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611270368727-UJOAEFRK05TI8K5018JL/vitadigi.png Our Partners https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611271000033-97DZQYBL1TUFLS20MU4H/Bravo.png Our Partners https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611264935829-BDJR5CVZMYF7FUVH50NS/kla.png Our Partners - KLA https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611270804791-M6H7UIORSB4MWILPIKID/maxmedia.png Our Partners - MaxMedia https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611264568106-YGC86LXUHTMOB4PMDXVC/clear.png Our Partners https://www.planithaus.com/next-gen-dooh daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/6000bd4fdbafcc509b7e0af1/1611274884043-MQXN81Q86SQKKPFJREVP/Agency+graphic_large.png Next Gen DOOH https://www.planithaus.com/entrepreneurial-focus daily 0.75 2021-02-23